Nikita Petrov
Product Designer
St. Petersburg, RU.About
Product Designer with over 4 years of experience specializing in web and mobile interface design for B2C and B2B products, ranging from startups to large corporations. Proven ability to drive key metrics through user-centric design and impactful product development. Passionate about creating exceptional user experiences and contributing strategically beyond visual design, seeking opportunities to leverage expertise in user interaction quality and product contribution.
Work
T-Bank
|Product Designer
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Summary
Designed and optimized the 'Supermarkets' service within the mobile banking application, focusing on driving key metrics such as GPAAG and GMV. Collaborated closely with the Shopping team designers to unify similar functionalities and flows, enhancing product consistency and user experience.
Highlights
Optimized benefit mechanics in supermarket features, leading to increased Conversion Rate (CR) to Add2Cart and Average Gross Merchandise Value per purchase (aGMVppu).
Redesigned the ML-powered product shelf, boosting Conversion Rate (CR) to Add2Cart.
Developed new in-service advertising formats, resulting in increased advertising revenue.
Designed order change states, significantly reducing support inquiries.
Implemented 'Curtain Upsell' mechanism, increasing Conversion Rate (CR) to Add2Cart.
Collaborated with Product Owners to define backlog and prioritize tasks for the design team.
Developed hypotheses for improving customer experience and conducted user research.
Created prototypes for user testing and analyzed feedback to inform design decisions.
Conducted design reviews and fostered cross-functional collaboration with developers, QAs, analysts, and UX writers.
Mastered stakeholder communication, expectation management, and aligned design with global business objectives and OKRs.
Effectively advocated for design decisions and navigated complex situations to find compromises.
Itglobal.com
|Product Designer
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Summary
Led the launch of new internal products from conception and oversaw the redesign of existing platforms across a group of companies, driving significant improvements in user experience and business outcomes.
Highlights
Orchestrated a complete redesign of the Grandbazar marketplace, increasing transactions by approximately 34%.
Designed and launched the NFT Constructor service for generative NFTs, developing a comprehensive design system that integrated multiple products.
Engineered profile verification flows and tariff integration, creating a unified personal account that eliminated the need for multiple service registrations.
Designed a loyalty program application that successfully reduced user acquisition costs.
Redesigned the modern art marketplace (Third Place Market), significantly accelerating product moderation speed.
Promoted from Junior to Mid-level Designer within six months, demonstrating rapid professional growth and increased responsibility.
Formulated design hypotheses, conducted extensive data collection, research, and conceptualized solutions.
Designed responsive web interfaces and developed interactive prototypes and interface animations.
Developed interfaces for iOS, Android, and Webview platforms.
Embraced and successfully tackled complex design challenges, delivering tangible results in ambiguous environments.
Mastered working with design components, styles, tokens, and variables, and built new design systems from scratch.
Conducted comprehensive research and usability testing, and effectively organized collaboration with developers.
Collaborated effectively with business stakeholders and applied iOS and Android guidelines in design work.
Freelance
|UX/UI Designer
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Summary
Provided UX/UI design services to small businesses, improving their online and offline presence. Gained diverse experience in design challenges, aiming to transition to larger, more complex projects.
Highlights
Successfully redesigned a website for a real estate developer in Irkutsk, enhancing their online presence.
Designed user-friendly websites and created compelling logos and corporate identity guidelines.
Developed promotional materials including advertisements, flyers, and posters.
Developed proficiency in grid systems and typography.
Acquired foundational skills in working with design components.
Adhered to various company brand guidelines and design systems.
Utilized industry-standard design tools to deliver high-quality design solutions.
Languages
Russian
Native
Skills
Product Design
Design Thinking, Business Needs Focus, User-Centric Design, Product Strategy.
User Research
Competitive Analysis, User Interviews, Benchmarking, User Feedback Analysis, Usability Testing.
Prototyping
Interactive Prototype Creation, Wireframing, User Flows, Interface Animation.
Design Systems
Design System Creation, Design System Maintenance, Component Libraries, Style Guides, Design Tokens, Variables.
Team Collaboration
Transparent Communication, Cross-functional Collaboration, Stakeholder Management, Decision Justification, Conflict Resolution.
Software & Tools
Figma, FigJam, Miro, Notion, Jira, ClickUp, ChatGPT, Perplexity, Webflow, iOS Guidelines, Android Guidelines.
Interface Design
Web Interfaces, Mobile Interfaces, Responsive Design, UI/UX Design, Typography, Grid Systems.