Nikita Petrov

Optimized benefit mechanics in supermarket features, leading to increased Conversion Rate (CR) to Add2Cart and Average Gross Merchandise Value per purchase (aGMVppu).

Redesigned the ML-powered product shelf, boosting Conversion Rate (CR) to Add2Cart.

Developed new in-service advertising formats, resulting in increased advertising revenue.

Designed order change states, significantly reducing support inquiries.

Implemented 'Curtain Upsell' mechanism, increasing Conversion Rate (CR) to Add2Cart.

Collaborated with Product Owners to define backlog and prioritize tasks for the design team.

Developed hypotheses for improving customer experience and conducted user research.

Created prototypes for user testing and analyzed feedback to inform design decisions.

Conducted design reviews and fostered cross-functional collaboration with developers, QAs, analysts, and UX writers.

Mastered stakeholder communication, expectation management, and aligned design with global business objectives and OKRs.

Effectively advocated for design decisions and navigated complex situations to find compromises.

Orchestrated a complete redesign of the Grandbazar marketplace, increasing transactions by approximately 34%.

Designed and launched the NFT Constructor service for generative NFTs, developing a comprehensive design system that integrated multiple products.

Engineered profile verification flows and tariff integration, creating a unified personal account that eliminated the need for multiple service registrations.

Designed a loyalty program application that successfully reduced user acquisition costs.

Redesigned the modern art marketplace (Third Place Market), significantly accelerating product moderation speed.

Promoted from Junior to Mid-level Designer within six months, demonstrating rapid professional growth and increased responsibility.

Formulated design hypotheses, conducted extensive data collection, research, and conceptualized solutions.

Designed responsive web interfaces and developed interactive prototypes and interface animations.

Developed interfaces for iOS, Android, and Webview platforms.

Embraced and successfully tackled complex design challenges, delivering tangible results in ambiguous environments.

Mastered working with design components, styles, tokens, and variables, and built new design systems from scratch.

Conducted comprehensive research and usability testing, and effectively organized collaboration with developers.

Collaborated effectively with business stakeholders and applied iOS and Android guidelines in design work.

Successfully redesigned a website for a real estate developer in Irkutsk, enhancing their online presence.

Designed user-friendly websites and created compelling logos and corporate identity guidelines.

Developed promotional materials including advertisements, flyers, and posters.

Developed proficiency in grid systems and typography.

Acquired foundational skills in working with design components.

Adhered to various company brand guidelines and design systems.

Utilized industry-standard design tools to deliver high-quality design solutions.